{"id":3110,"date":"2026-02-10T09:30:00","date_gmt":"2026-02-10T08:30:00","guid":{"rendered":"https:\/\/www.smi-luxe.com\/?p=3110"},"modified":"2026-02-06T13:40:39","modified_gmt":"2026-02-06T12:40:39","slug":"la-plaque-effet-craie","status":"publish","type":"post","link":"https:\/\/www.smi-luxe.com\/en\/la-plaque-effet-craie\/","title":{"rendered":"Chalk-effect plate"},"content":{"rendered":"

Mineral labelling, pure and without artifice<\/strong><\/h2>\n\n\n\n

White, matte and delicately textured, the chalk-effect plate plays with light and material to create a finish that is at once mineral, soft and deeply elegant.
Its surface recalls natural chalk, with a sense of purity and subtle relief that invites touch.<\/p>\n\n\n\n

Here, there is no ink.
The text appears solely through raised lettering, achieved by precise embossing <\/strong>directly into the metal. A form of lettering that suggests rather than asserts itself, creating a refined, almost silent aesthetic.<\/p>\n\n\n\n

The result is a timeless label, of great finesse, that gives pride of place to the material itself.<\/p>\n\n\n\n

\"Etiquette<\/figure>\n\n\n\n

A signature that resonates across many worlds<\/h2>\n\n\n\n

Thanks to its mineral and natural character, the chalk-effect plate finds its place naturally across a wide range of sectors:<\/p>\n\n\n

\n
\"coffret<\/figure>\n<\/div>\n\n\n
    \n
  • Champagnes \u2013 an obvious echo of chalky soils, the land and the long passage of time<\/li>\n\n\n\n
  • Wines & spirits \u2013 sobriety, authenticity and character<\/li>\n\n\n\n
  • Perfumes & cosmetics \u2013 a feeling of purity, softness and sensory precision<\/li>\n\n\n\n
  • Candles & fine food \u2013 discreet refinement, far from conventional decorative codes<\/li>\n\n\n\n
  • Furniture & interior design \u2013 subtle labelling that dialogues with natural materials
    <\/li>\n<\/ul>\n\n\n\n\n\n\n\n\n\n

    <\/h2>\n\n\n\n

    Designed as a label for premium bottles, it can also be used for POS displays, as medallions or for presentation boxes, with further adaptations possible depending on the project and brand universe.<\/p>\n\n\n\n

    An elegance that is not printed, but sculpted<\/h3>\n\n\n\n

    The chalk-effect plate embodies a strong, durable and resolutely contemporary aesthetic choice, where relief replaces ink and the label dissolves into the material itself. <\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    We are thrilled to introduce our latest collaboration with the prestigious brand Bushmills. We had the pleasure of designing and crafting custom packaging for their flagship product, and we are excited to share the details of this exciting project with you.<\/p>","protected":false},"author":3,"featured_media":3140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[18,19,20,21,22,23],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","category-actualites","tag-actualite","tag-etiquette","tag-craie","tag-personnalisable","tag-alamain","tag-handcustomisable","entry","has-media"],"yoast_head":"\nLa plaque effet craie - SMI<\/title>\n<meta name=\"description\" content=\"Une plaque m\u00e9tal blanche, mate et textur\u00e9e, \u00e0 l'aspect min\u00e9ral inspir\u00e9 de la craie naturelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smi-luxe.com\/en\/la-plaque-effet-craie\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La plaque effet craie - 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