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POS – Give shape to your identity

SMI's labelling expertise goes beyond products... it extends to spaces.

Labels placed on primary packaging often receive the most attention – while point-of-sale materials tend to be overlooked, even though they sit at the very heart of the customer experience ! On a stand, counter, display table or in a shop window, POS signage is often the first visual contact with your brand and in the world of luxury, where every detail matters, it should embody your identity flawlessly.

What if your texts, logos and display elements became brand objects in their own right? Here’s a glimpse of the POS labelling we regularly produce:


Raised Lettering

White PMMA text, Ray-Ban




Designed to catch the eye.

Whether featured on a presentation panel, display window or wall, raised letters give instant depth to your words.

We work with a wide variety of materials: Mylar / PMMA / Metal / Resin / Wood / Papyrus / Transcript A.T.

Vinyl text, Lancôme | Chromed brass text, Dolce & Gabbana | 3D embossed metal script, Yves Saint Laurent


Logos & decorative elements

Your logo is more than an image: it is a signal, a signature, a presence that embodies your visual identity.
We can reproduce it in volume, in a wide range of colours and materials, tailored to the surface or the effect you wish to achieve.

Mylar design, Lalique | PMMA logo, SMI | Mylar logo, Lacoste | Embossed metal plate, Zeiss


Display bases and seals

In the world of jewellery and watchmaking, value lies in the smallest details.
We design display bases and security seals that both showcase and protect each piece – from fixing and authentication systems to bespoke supports, each crafted to highlight every creation with the care it deserves.

PMMA bracelet presentation base with Transcript A.T., Korloff
Injection-moulded plastic seal, Dior ; Frosted PMMA jewellery display base, Daniel Swarovski Paris ; Injection-moulded plastic seal, Bell & Ross




Presentation stands

We also create custom display stands and other types of personalised sign holders for your retail or demonstration spaces, using rigid, transparent or textured materials.

White PMMA display stand, Thomas Sabo


Innovation in POS

We believe that point-of-sale displays can become a true signature, a distinctive marker of your brand universe.
We can work with you to imagine creative ways to label space, even on unexpected formats or materials.

👉 Rethinking your POS? Get in touch! As always, our team is here to listen and design tailor-made solutions for your brand.

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