citation coco chanel inspirante en plv magasin, marquage haut de gamme de texte

27 November 2025

POS – Give shape to your identity

SMI's labelling expertise goes beyond products... it extends to spaces.

On accorde souvent davantage d’attention aux étiquettes apposées sur les flacons, bouteilles et autres packagings primaires… mais moins à la Pos displays, pourtant elle est au cœur de l’expérience de vente ! Stand, comptoir, vitrine ou table de présentation : la PLV est souvent le premier regard porté sur votre marque. Dans le luxe, où chaque détail compte, elle doit incarner parfaitement votre identité.

What if your texts, logos and display elements became brand objects in their own right? Here’s a glimpse of the POS labelling we regularly produce:


Raised Lettering

White PMMA text, Ray-Ban




Designed to catch the eye.

Whether featured on a presentation panel, display window or wall, raised letters give instant depth to your words.

Nous travaillons de nombreuses matières : Mylar / PMMA / Métal / Résine / Bois / Papyrus / Transcript A.T.

Vinyl text, Lancôme | Chromed brass text, Dolce & Gabbana | 3D embossed metal script, Yves Saint Laurent


Logos & decorative elements

Your logo is more than an image: it is a signal, a signature, a presence that embodies your visual identity.
We can reproduce it in volume, in a wide range of colours and materials, tailored to the surface or the effect you wish to achieve.

Mylar design, Lalique | PMMA logo, SMI | Mylar logo, Lacoste | Embossed metal plate, Zeiss


Display bases and seals

In the world of jewellery and watchmaking, value lies in the smallest details.
Nous créons des éléments de présentation qui subliment et sécurisent les pièces : scellés, plots, systèmes de fixation ou d’authentification… pour que chaque création soit mise en lumière avec le soin qu’elle mérite.

PMMA bracelet presentation base with Transcript A.T., Korloff
Injection-moulded plastic seal, Dior ; Frosted PMMA jewellery display base, Daniel Swarovski Paris ; Injection-moulded plastic seal, Bell & Ross




Presentation stands

We also create custom display stands and other types of personalised sign holders for your retail or demonstration spaces, using rigid, transparent or textured materials.

White PMMA display stand, Thomas Sabo


Innovation in POS

We believe that point-of-sale displays can become a true signature, a distinctive marker of your brand universe.
We can work with you to imagine creative ways to label space, even on unexpected formats or materials.

👉 Rethinking your POS? Get in touch! As always, our team is here to listen and design tailor-made solutions for your brand.

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